Desktop publishing (DTP) software enables you to design page-based products with greater ease than working with word-processing applications – however powerful the word-processor. DTP applications enable you to handle pictures and type flexibly and fluidly. Microsoft Publisher (PC-only), Serif Page Plus (PC-only), and Appleworks (Mac-only) are inexpensive and suitable for basic publishing needs such as newsletters, short brochures, or simple books printed on ink-jet or laser printers. For professional work, consider QuarkXPress, CorelDraw, or Adobe InDesign (all PC and Mac).
A good collection of carefully chosen fonts helps distinguish your presentations from others – look out for elegant faces that complement your design and avoid using standard faces such as Times, Helvetica, and Arial. Don’t use typewriter-like (so-called mono-spaced) fonts such as Courier unless you know what you are doing. Fonts are inexpensive to buy and many hundreds are avail¬able for free or at very low cost. For work intended for book publication, high-quality fonts are important to give the text a clean appearance. A font-management utility, such as Font Reserve or Extensis Suitcase, is inexpensive but invaluable for handling large collections of fonts.
Fonts for Web-based work should be chosen not only on design criteria, but also with legibility in mind, especially when used in dense text. For this, Verdana or Georgia are good choices as they remain legible down to quite small sizes.
If you need a simple illustration – for example, of a telephone, road sign, or animal symbol – it can be quicker and easier to use or modify one already created. These clip-art collections are very inexpensive – the main problem you will have is selecting from the innumerable choices offered.